Digital/Media Advertising Specialist

Marketing & Branding · Green Bay, Wisconsin
Department Marketing & Branding
Employment Type Full-Time
Compensation Based on experience

DIGITAL/MEDIA ADVERTISING SPECIALIST JOB DESCRIPTION


Location: The Wellness Way Corporate Office in Green Bay, WI (Onsite)

Reports to: Marketing and Branding Director

Employment Status: Exempt


Who We Are:

 

At The Wellness Way, we take pride in being different from other companies. We’re an international network of health restoration clinics that think and act differently to solve the health challenges others can’t. We’re a passionate and unapologetic team coming together as a health champion for all and a community for change that is committed to disrupting the standard approach to care so that every person can achieve the total wellness they deserve.

 

No individual alone teaches the world to Do Health Differently. It takes an entire team of people, united in vision and passion. We believe in the power of personal growth, laughter, and life-long learning. We brainstorm like crazy and drink our weight kombucha and organic coffee. We hire people who are motivated by our mission and passionate about creating positive change. If being surrounded by smart, ambitious, wellness-minded people while positively impacting the world sounds fun to you, come join us!

 

What We’re Looking For:

 

Do you live and breathe all things internet? Are you passionate about marketing and executing digital strategies that lead to measurable results?

 

We’re looking for an experienced digital media guru to join our team! Our different approach to healthcare has helped tens of thousands of patients restore their health and improve their quality of life, and our Digital Advertising Specialist will help us continue to broaden our impact and reach.

 

In this role your main responsibility will be overseeing the successful completion of advertising campaigns for a number of The Wellness Way’s initiatives. We’re exploding with digital ad opportunities and need help ensuring they are well executed! This role requires a dynamic combination of strategic thinking, analytical, creative, and communication skills.

Those rockstar communication skills will be put to use to express our company’s views creatively. As a Digital Advertising Specialist, you should be able to thrive working cross-functionally with internal and external clients. You’ll need to actively stay on top of digital technology, platforms, and media trends, always expressing a willingness to learn the best practices.

 

You should also have experience with running Facebook and/or Instagram campaigns. Do you have experience running marketing campaigns on other platforms? Even better! That’s a plus.

 

At The Wellness Way, collaboration is in our DNA. As part of our team, you’ll have the opportunity to collaborate with other wellness-minded professionals to deliver an outstanding experience to our audience, build brand awareness, and ultimately drive more people to our clinics.

 

Essential Duties and Responsibilities:


Client Onboarding

  • Set up Facebook Business Manager and ad accounts, Go High Level, Webinar Jam, Event Manager, Facebook Pixel, and client access to Project Management Software
  • Using templates, create landing pages and domains
  • Using templates, set up email and SMS
  • Set up automation platform, currently Zappier, so all software can talk to each other


Ad Campaign Creation

  • Create full campaigns including detailed structure
  • Event platform management
  • Work with graphics department to request items as needed, per request protocols
  • Edit landing pages and URLs
  • Set up Webinar Jam for online events
  • Create automations for each talk on multiple platforms
  • Create ads for Facebook and Instagram, determining ad strategy and target audience
  • Update processes in project management software continually through each step
  • Work toward continual optimization of ads that are currently running, making changes as needed
  • Double check work for errors


Team Collaboration

  • Meet weekly with Technical Innovation and Strategy Manager to discuss ad performance and new concepts and ideas
  • Stay informed and gain knowledge of trends on marketing channels and technologies, including paid search (Google AdWords and Bing Ads), retargeting, and paid social media advertising (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat)
  • Brainstorm new and creative growth strategies/tactics
  • Measure the performance of digital marketing efforts using a variety of analytics tools (Facebook Analytics, Google Analytics, SEMRush, etc.) and keep organized records of marketing metrics and results of past campaigns.


Core Attributes:

  • You have a solid understanding of Facebook Business Manager Platform (Pixel setup, creating audiences, building out campaign frameworks inside ad accounts, etc.).
  • You have Facebook Advertising Certifications (required).
  • You are a natural communicator with great interpersonal skills (people love you!).
  • You manage your time like a boss and enjoy solving problems.
  • You work effectively and positively within a team environment.
  • You can translate complex concepts and methodologies into easily understood language.
  • You are a quick learner with a knack for adaptability.
  • You remain flexible in an ever-changing environment.
  • You are highly proficient with Microsoft Office Suite or related software.
  • If you are certified in Google Ads, Google Analytics, or YouTube (Channel Growth, Content Ownership, and/or Asset Monetization), that’s a plus!


How We Roll:

  • Unique flexible culture with many staff development opportunities, company outings, and employee appreciation events. We love personal growth, having fun, and enjoying great food together—and doing all three at once whenever possible!
  • Free care at The Wellness Way Green Bay and supplements at cost (no commercial health insurance offered at this time)
  • 1 week paid vacation (increased at 3 years)
  • Paid holidays
  • Gym membership reimbursement
  • Available in-house massage therapy
  • Benefits upon eligibility: retirement plan with employer matching
  • A family of colleagues who will make you laugh and support you every step of the way

Thank You

Your application was submitted successfully.

  • Location
    Green Bay, Wisconsin
  • Department
    Marketing & Branding
  • Employment Type
    Full-Time
  • Compensation
    Based on experience